Restaurants need to adapt.

Restaurants need to adapt

Restaurants are being prompted to offer more vegan and vegetarian options on their menus, as there is a gradual increase in the amount of people cutting down on meat.

This is according to a YouGov study that found 44% of the adult population are reducing their meat consumption, or are attempting to do so. This is also set to increase in the long-term as while only 20% aged over 65 in the study said they are aware of the impact on the environment of eating meat, a much larger amount of young people, 48% of 18-24 year olds, said they were aware of the impact.

So what impact has this had on restraunts currently and how have they reacted? Well popular Italian restaurant Zizzis has introduced a vegan pizza, sandwich shop Pret A Manger have opened another completely vegan store in London and higher end restaurant Gauthier Soho opened the first ever fully vegan restaurant last year.

Lastly the number of UK vegans has reportedly tripled in the last ten years to over 500,000 people, according to The Vegan Society.

All of these facts and figures point towards quickly changing customer tastes that UK restaurants need to keep up with, or threaten to be left behind.

So if you are a restaurant owner, what are you going to do to acclimatise to your customer’s needs and wants? How will this affect your particular target audience, if at all? Will you need to re think your menu or make minor tweaks?

We hope that these are the sorts of questions that should be popping up in your mind reading this post and that you are optimistic that you can match your customers ever changing demand.


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